Social media copywriting tips Copywriting on social media is an art, and it’s often overlooked because of everything else that goes into managing social channels. It’s critical but tough—best practices for social media copywriting are surprisingly fluid. Here are a few pieces of advice you can apply today to make your social content shine a little brighter. Know your voice: If you’re managing a brand account, it’s important to differentiate between the brand’s voice and your natural writing...
8 months ago • 2 min read
Do holiday, birthday, and anniversary posts belong on corporate social accounts? Do holiday, birthday, and anniversary posts belong on corporate social accounts? Our opinion: It depends on the purpose. A good purpose is if you’re following a thoughtful strategy. Maybe your company and your team has a lot of face time with current/prospective clients or customers. It’s a good idea to get their names and faces out there, so your audience doesn’t feel like they’re meeting a stranger. Maybe...
8 months ago • 2 min read
Selling on social This statement is one of the trickiest contradictions in marketing today. Here’s why: people don’t want to be sold to on social, but they still want to buy here. Organic social content is an arms race right now. Volume is the goal—can we be everywhere in front of everyone all the time? This extreme thought process isn’t just a poor approach, it’s impossible for most brands to achieve. The result of this posting frenzy is convoluted social channels. A ton of white noise. And...
8 months ago • 2 min read
We're so back. Where’d we go? Let’s break it down. We onboarded new monthly social media strategy and management clients towards the end of last year. It’s a rush and one of the most fun parts of the job, but it’s a busy time. There’s a lot to establish and learn, but it’s so worth the effort to get clients off to a strong start. We changed our team structure a little bit to better align with current content and social media trends, including hiring a video editor to focus specifically on...
8 months ago • 2 min read
Can confirm, TikTok is pushing its Shop. Yeesh. We can’t scroll past more than a handful of videos before seeing a TikTok shop placement. They’re mostly t-shirts, sweaters, and knickknacks (think online Cracker Barrel gift shop), but we must have seen thousands over the past few weeks. And honestly, the content promoting them is pretty engaging. The purchase experience is also very smooth. The big question is this: if you sell a product, would you sell it on TikTok? And why wouldn’t you? It’s...
11 months ago • 2 min read
This section brought to you by influencers #ad Think we’re scraping the bottom of the barrel with this one? Maybe you’re right. We’re doin’ it anyways. The thing with Influencers (social media users unaffiliated with any particular brand or company that promote products/services using their channels), is that they kinda ruined it for themselves. We think the biggest factor in most brand marketing now is authenticity, and macro influencers don’t really have that anymore. That’s not to say that...
11 months ago • 2 min read
This week on social A cool new way to engage on Instagram: polls in comments. Use this as a fun way to interact with your community. And knowing Meta, you’ll probably get a little organic reach boost by using it. Elon Galaxy Brain Move: charge users $1/year to post. (This is our fault btw, we kept using the platform despite the bad moves and this one was inevitable). Gotta be honest, Broadcast Channels are confusing. So here’s an article from Meta about them. CapCut just released a Business...
12 months ago • 2 min read
The art of repurposed content We don’t talk about enough about repurposing high-performing social content. It’s an efficient way to fill out a social calendar and gives us a ton of valuable data. You want to repurpose posts for a few reasons. First, you know it works, right? There’s a message or element in there that your audience likes. And more of that is a good thing! The second, and equally important thing, is that repurposing will save you time. Like, a lot of time. And when you’re in...
almost 1 year ago • 1 min read
Focus on consistency, not perfection This is a reminder that not every single post and/or content calendar is going to be the best-performing thing you’ve ever created. Performance variability is about the only constant in social media. It’s like a giant puzzle, except all the pieces change shapes every day, and the picture on the box is really fuzzy. So, when things don’t go well, learn what you can from it and try again. Social updates you need to know about Here's a cool whitepaper from...
about 1 year ago • 1 min read