This week on social

• A cool new way to engage on Instagram: polls in comments. Use this as a fun way to interact with your community. And knowing Meta, you’ll probably get a little organic reach boost by using it.
• Elon Galaxy Brain Move: charge users $1/year to post. (This is our fault btw, we kept using the platform despite the bad moves and this one was inevitable).
• Gotta be honest, Broadcast Channels are confusing. So here’s an article from Meta about them.
• ​CapCut just released a Business version of the platform. Shades of Canva Pro (like really heavy, almost identical shades).
• Okay, serious topic. Last week, an amazing edition of Garbage Day dove into the massive failure that is content moderation. It’s something that we don’t really talk about a lot because there’s not much we can do. But as stewards of brands on social channels, it’s important to know the landscape.
• The EU is the only entity on the planet that’s even trying to do anything about content moderation. They asked for more info from Meta and TikTok regarding disinformation efforts.
• X has made adding Community Notes a little more difficult by requiring a source inclusion. Maybe that’s a good thing? But isn’t their whole thing that the media can’t be trusted? And also can’t anyone just create a new site as a “source” to push disinfo? Idk just spitballin’
• Here’s more info on X’s plans for Community Notes, with updates accelerated by the Israeli/Palestinian conflict.

Great news: it's now normal to see war content on social

• It is a little alarming how quickly we’ve gotten used to consuming content on social while our feeds are populated with wars and violence. A decade or so ago, we would’ve been way more protective of our brands and kept our messaging away from platforms to avoid ending up on either side of some war post. Now, it’s normal?
• A big question often comes up from brands when a violent conflict occurs: what should we say about this? We just want you to know, it’s okay not to say anything. It’s probably best. You’re (most likely) not experts on matters of international diplomatic relations. And that’s okay!

TikTok Spam

• ​We’ll take 2 glasses of whatever Helga’s got goin on​
• ​Rumor is he’s still sliding (warning: profanity we think, there’s also a heavy accent)
• ​Their chemistry…omg…​
• ​That lady is still digging a tunnel underneath her house btw​
• ​It’s on repeat​
• ​This is really what it’s like working at a video production company ​
• ​If you’re feeling down, just click here ​
• ​Honk shoo fit goes nuts ​
• ​Prairie dog in da Benz​

We're growing (still/again)

Stop us if you've heard this before, but we're hiring! We're looking for a Junior Editor to join our Content Team and help us create engaging content for our clients. Bonus points if you have some animation experience, but it's not a requirement. Sound good to you? Apply below!

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