Focus on consistency, not perfection

This is a reminder that not every single post and/or content calendar is going to be the best-performing thing you’ve ever created. Performance variability is about the only constant in social media. It’s like a giant puzzle, except all the pieces change shapes every day, and the picture on the box is really fuzzy. So, when things don’t go well, learn what you can from it and try again.

Social updates you need to know about

Here's a cool whitepaper from Meta on how shifting consumer needs are driving changes to brand marketing mixes. It’s worth reading, even if you don’t have a “traditional” marketing mix—we’re all trying to reach consumers, and that gets easier the more we know about them.
Would you pay for an ad-free Facebook experience? The subscription model is making its way to Meta: for $14/month, you can browse without seeing any ads.
How about $4.99/month for an ad-free TikTok experience?
Have you seen X’s new link preview? It’s….something. Anyone remember why Facebook added domain verification to their platform? X will find out soon. Or not. Honestly, who knows anymore.
Color us shocked: nanoinfluencers produce a better ROI than the Kardashians. Who would you rather buy from: a paid spokesperson, or someone who you’ve been able to connect with on a personal level? Value for dollar, smaller influencer accounts will always be a better investment. But, we’d argue there’s still a place for macroinfluencers, depending on your branding goals. Want to take steps to become a household name? Associate yourself with another large brand. Just know it won’t come cheap.

We're adding to our social team!

We’re hiring (again)! This time, we’re looking for a Social Media Coordinator to help us serve our clients. Content calendar creation, social reporting, community management, and publishing are a few of the tasks on this person’s plate. But, you get to join a pretty sweet crew! Click below to learn more.

Apply here

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Are brand accounts dead?

Does your audience care about your brand account? Someone sent us this recently and it brings up something really important. And we actually kinda agree, but we have a slightly different take: posting like a brand account is dead. Compare brand accounts to creator accounts (or founder accounts, like the Reel references). Brand accounts are usually (but not always): Stuffy Rigid Sales-oriented Not fun Not entertaining Bleh Creator accounts are usually (but not always): Interesting Personal...

8 months ago • 1 min read

Struggle with writing social copy? Read this

Social media copywriting tips Copywriting on social media is an art, and it’s often overlooked because of everything else that goes into managing social channels. It’s critical but tough—best practices for social media copywriting are surprisingly fluid. Here are a few pieces of advice you can apply today to make your social content shine a little brighter. Know your voice: If you’re managing a brand account, it’s important to differentiate between the brand’s voice and your natural writing...

8 months ago • 2 min read

Should you post holidays, birthdays, and anniversaries to social?

Do holiday, birthday, and anniversary posts belong on corporate social accounts? Do holiday, birthday, and anniversary posts belong on corporate social accounts? Our opinion: It depends on the purpose. A good purpose is if you’re following a thoughtful strategy. Maybe your company and your team has a lot of face time with current/prospective clients or customers. It’s a good idea to get their names and faces out there, so your audience doesn’t feel like they’re meeting a stranger. Maybe...