At 9/8 Central, we make content creation painless...and worth it. And we want to teach you to do the same. We use our years of experience to teach businesses and creators how to get the most out of their video content across their digital footprint. If you want to learn the best ways to use video in social media, then you need to subscribe to our newsletter!
Here's what new with us this year
We're so back.Where’d we go? Let’s break it down. We onboarded new monthly social media strategy and management clients towards the end of last year. It’s a rush and one of the most fun parts of the job, but it’s a busy time. There’s a lot to establish and learn, but it’s so worth the effort to get clients off to a strong start. We changed our team structure a little bit to better align with current content and social media trends, including hiring a video editor to focus specifically on long- and short-form social media video content. We worked on a new offering to match current content trends. We found that most of our clients need two things: smart, effective content and an efficient way to make that happen. So, we created a new offering for monthly social media content—clients can spend 2-4 hours recording with us and get up to 60 pieces of unique content in return every month. We’re talking long-form videos, short-form clips, graphics, and blog posts. It’s all the content you need to fill out your digital marketing wishlist. Find out if our new Content Engine is a fit for you here. Social media updatesSo, a lot has happened since we last talked here. And while we think it’s important to know what’s happening on the platforms, we felt that case studies and examples were a little more helpful. Platform and algorithm tweaks are happening all the time, but those alone don’t determine success on social media. You do. Let us know if you disagree, and we’ll get right back to sharing high-level updates. Social Ambassadorship on TikTokTikTok user @bartoli has been building a strong following on the platform over the past few years. He’s a top-tier dough-slinger for Papa John’s who just wanted to way to have fun at work. That’s evolved into almost 1 million followers and hundreds of posts—all amazing promotional content for Papa John’s. Towards the end of last year, we finally saw the company embrace its new-found ambassador. First, a duet with The Papa himself that gained a ton of wholesome engagement. Looks like that’s all the corporate brand needed to see—they featured @bartoli in a piece of ad creative on TikTok to announce new products. The takeaways: If you’re running out of content ideas, look to your team and/or show how the cake gets baked. This content series with Papa John's isn't complex, and that's the beauty of it. It's just a guy at work. Take a break
Get over the Millennial PauseYou might not even notice you're doing it, but it's really important for your content's sake to ditch the Millennial Pause. Here's how to do it. |
9/8 Central
At 9/8 Central, we make content creation painless...and worth it. And we want to teach you to do the same. We use our years of experience to teach businesses and creators how to get the most out of their video content across their digital footprint. If you want to learn the best ways to use video in social media, then you need to subscribe to our newsletter!
Does your audience care about your brand account? Someone sent us this recently and it brings up something really important. And we actually kinda agree, but we have a slightly different take: posting like a brand account is dead. Compare brand accounts to creator accounts (or founder accounts, like the Reel references). Brand accounts are usually (but not always): Stuffy Rigid Sales-oriented Not fun Not entertaining Bleh Creator accounts are usually (but not always): Interesting Personal...
Social media copywriting tips Copywriting on social media is an art, and it’s often overlooked because of everything else that goes into managing social channels. It’s critical but tough—best practices for social media copywriting are surprisingly fluid. Here are a few pieces of advice you can apply today to make your social content shine a little brighter. Know your voice: If you’re managing a brand account, it’s important to differentiate between the brand’s voice and your natural writing...
Do holiday, birthday, and anniversary posts belong on corporate social accounts? Do holiday, birthday, and anniversary posts belong on corporate social accounts? Our opinion: It depends on the purpose. A good purpose is if you’re following a thoughtful strategy. Maybe your company and your team has a lot of face time with current/prospective clients or customers. It’s a good idea to get their names and faces out there, so your audience doesn’t feel like they’re meeting a stranger. Maybe...